The Upstream Model: Hidden Secrets to Building a Massive Referral Business While Crushing Big Tech Competitors
(as of Dec 03,2020 13:07:55 UTC – Details)
management, or similar, it is time to pay attention to what is happening. Little by little, your customers are warming up to the easy, safe, convenient and non-committal benefits of your complete or partial replacement by ever-advancing technology offerings.
An unwillingness or inability to grow and adapt accordingly will lead to one of the following undesirable outcomes:
1. You own an unprofitable business that pays you subsistence wages to work around the clock while you wear out your health and your relationships.
2. You become a lower-paid functionary/sales and service representative of one of these disruptive technology companies.
3. You are forced out of your industry altogether.
While traditional cold-market and warm-market methods are failing us, I introduce to you a new, or alternative method, The Upstream Model, which allows you to leverage the pros of cold-market (scalability) with the pros of warm-market (relationships).
The Upstream Model allows you to create endless streams of warm referrals. Rather than focusing on large databases of the wrong people to eek out a few sales or referrals a year, this model allows you to get more business from fewer relationships by focusing your value proposition on professionals in different industries that know that a transaction is coming in your industry before these future customers talk to anyone in your industry.