Tactical Marketing – Strategy to Action: Making every marketing dollar count (Tactical Marketing for your Business Book 1)

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The reason people think that marketing is a “Black Hole” is that too often tactical marketing activities are ignored in favour of strategic marketing plans.

A fundamental difference between strategic marketing and tactical marketing is that strategic marketing is the planning of how to market a business. In contrast, tactical marketing outlines the steps and actions the company needs to implement in order to achieve its strategy and goals.

The purpose of this series is to explain the tactical marketing planning model and authentic methodology that organisations can utilise when developing a tactical marketing plan.

Tactical marketing refers to the actions a business takes to market a product or service. These actions include generating leads through placing ads, writing effective digital content, creating brochures, and implementing a follow-up system. In short, tactical marketing is the way the product is placed in front of potential customers.

The tactical marketing tools and methods presented in this book integrate seamlessly with existing marketing strategies but align more closely with the instant gratification so many marketers are looking for in today’s marketing environment.

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