Online Marketing For Baby Boomers: and anyone else who doesn’t speak geek

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ONLINE MARKETING FOR BABY BOOMERS…

and anyone else who doesn’t speak geek

Online Marketing, or Digital Marketing as it is also called, has well and truly come of age, and so have those of us who didn’t grow up with computers. We went from manual typewriters to electric ones to desktops and now smartphones.

The Yellow Pages are no longer the viable alternative they once were. Promoting your business invariably requires consideration for your website, email marketing, Google presence and social media activity.

This book gives you guidance on whether to include, or eliminate, the most popular online marketing activities available to today’s businesses and organisations.

Shining a light on the dark arts of digital marketing, this book is for business owners who want it spelt out simply and easily. With case studies and practical steps on what to do and what not to do, Fiona Blinco explains the main online marketing concepts small businesses and associations need to know to be successful.

It will help business owners and club volunteers start, or re-energise, their online marketing activities.

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