Join or Die: Digital Advertising in the Age of Automation
(as of Nov 30,2020 01:24:30 UTC – Details)
You'll dive under the hood of the machine learning technology that drives these platforms and discover practical tips and strategies that can be immediately implemented in your campaigns. Join or Die will show you how to manage marketing organizations in the automation era, serving as a blueprint for the future leaders of this ever-changing industry.
- 24 Chapters and Resources. Join or Die is filled with real-life case studies, supplemental materials, and machine learning concepts that will forever alter the way you approach campaign strategy.
- 100% Raw Insights. Patrick pulls back the curtain on the specific strategies that drove the most success, as well as the complete failures that almost cost the agency millions in revenue.
- Insights From World-Class Marketers. From Udemy.com to the most well-known marketing conferences around the world, AdVenture Media has successfully taught these concepts to more than 180,000 marketers in more than 100 countries.
- Automation Insecurities
- Basic Machine Learning Principles
- The Dawn of the New PPC Era
- Liquidity and the Micro-Moment
- The Bones of the Google AdWords Platform
- Google Ads Campaign Types
- Google Ads Audiences
- Attribution in Digital Advertising
- Changing Perspectives on Automation
- The Evolution of Machine Learning
- The Premium Auction
- The Yin & Yang of Premium Auctions and Liquidity
- The Modern Google Ads' Ecosystem
- A Guide to Google's Smart Bidding Options
- Under the Hood of the Target CPA Bidding Algorithm
- Automation in Facebook and Instagram Advertising
- Advanced Conversion Tracking
- How to Train Your Algorithm
- A Change in Agency Culture
- How to Build AI-Driven Organizations
- Building Your Team
- The P3X Framework: Systematizing Client Onboarding and Growth
- The Future of Digital Advertising Platforms
Praise for Join or Die: